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  • Short Sales: Multiple Offers or Backup Offers?
    In a short sale situation there has been a lot of confusion as to whether or not more than one offer should be submitted to the bank.  Ultimately that decision is the property owner’s decision alone.  All we can do as real estate agents is advise our seller clients of the ramifications of submitting more [...]
    Kim Fowler
  • Real Estate Website Optimizing 102
    If you have not read Real Estate Optimizing 101, I recommend reading this before proceeding. So now that we have done our keyword research, have created a solid title for the page and sporadically placed our keywords throughout our page content, what’s next? META TAGS Without delving too deeply into HTML code, the basic page layout consists of [...]
    John Herrigel
  • Short Sale Confusion
    There seems to be a lot of confusion regarding when a short sale should be listed as pending in the MLS.  The discussion seems to be around when the offer is truly accepted.  Is it when the seller accepts or the bank approves the terms of the sale?  The answer is fairly simple.  The term ’subject [...]
    Kim Fowler
  • It’s Not Your Mother’s Real Estate
    I haven’t been a Real Estate Sales Agent, (officially, that is), for long, but I have been in the business long enough to know how badly this market has gotten and how hard this industry can be. Having said that, maybe it’s not as bad as one might think? But “It’s not your Mother’s Real Estate”, [...]
    Terri Perron
  • Real Estate Renaissance: Focus on Opportunities
     The following article is brought to you by Matthew Ferrara & Company. To read more ideas like this, visit www.matthewferrara.com or contact them directly 1-800-253-2350.  There’s a paradox in today’s housing industry: The real estate marketplace is showing signs of potential, but the real estate business is still falling apart. Home affor […]
    Matthew Ferrara
  • Develop Excellent Dreams
    The following article is brought to you by Michelle Neujahr. To read more ideas like this, visit http://www.michelleneujahr.com/.  Having dreams is an essential part of having an awesome life. Our dreams keep us passionate, give us something to strive for and keep us excited about our journey. Dream big, share your dreams with others and go after the [... […]
    michelle
  • Voodoo or YouTube Real Estate
    The following article is brought to you by Matthew Ferrara & Company. To read more ideas like this, visit www.matthewferrara.com or contact them directly 1-800-253-2350.  At first, I thought it was a joke, something to lighten the mood of an otherwise dour real estate industry. Yet a few clicks of the email invitation told me it [...]
    Matthew Ferrara
  • Socially Awkward Networking
    The following article is brought to you by Matthew Ferrara & Company. To read more ideas like this, visit www.matthewferrara.com or contact them directly 1-800-253-2350.   While the vast majority of REALTORS® still don’t know that social networking exists, there’s definitely a trend growing amongst “early adopters” to drive a […]
    Matthew Ferrara
  • Real Estate Website Optimizing 101
    So you have your website up and running, you have some content, some great tools on your site for the consumer to use and an EASY way for the consumer to contact you. The question of today:  How do you get your site to rank well in Google, Yahoo, MSN and other search engine sites? KEYWORD RESEARCH: The [...]
    John Herrigel
  • Change or Go Under: Survival Tips for Tough Times
    The following article is brought to you by Robert Freedman. To read more ideas like this, visit  Realtor® Magazine website or contact them directly narpubs@realtors.org. ‘A challenging real estate market requires brokers to do business in new ways’. By Robert Freedman | February 2009   With real estate markets struggling and Wall Street woes […]
    Robert Freedman